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Slovenia
1.7% Croatia · 10.4% Other world
05 · Who am I
From a childhood icon
to a modern voice.
1990s
In the 1990s
I became famous in 1990s, when my song “Naš kuža” (Our Dog) was published on the compilation of the Mandarina label, which was a mixture of well-known names in Slovenia and unknown artists. My debut album “Hajdi” from 1992 sold more than 60,000 copies, for which I received a diamond plate.
I was the only child who penetrated the ranks of the more popular and best-selling Slovenian musicians in that era and caused the appearance of an increased number of children’s songs afterward. I was one of the first singers to have large sponsorship support like Stefanel, Kia and similar.
My concerts were visited by more than 4,000 people — mostly children and their parents — regularly and were held weekly around Slovenia and Croatia. The songs are still popular and sold as CDs, on YouTube and other streaming services.
Listeners chose me as the 3rd best singer in 1990 and in the “Kaj” magazine campaign I was chosen as the 3rd best singer in 1992. In 2003, I auditioned for the 2nd season of Popstars and reached the finals. After turning 20, I decided to end my music career and focus on studying.
PresentA life in motion
Businesswoman,
CEO & mother.
Influencer, a businesswoman, CEO and marketing manager of a mid-size company with Hajdi.si as the main brand, focused on retail and distribution of upmarket baby boutique brands — Elodie, Done by Deer, Skip Hop, Bugaboo, Toddlekind and similar — with two physical baby shops in Slovenia.
Due to my past singing career and now as a successful businesswoman, I still get a lot of free media attention, weekly interviews and media coverage.
Hajdi.si
“Bringing happiness and functionality to parents and children all over our region.”
After having my first son I realised that there were no stores in the region offering fashionable baby products. I focused on Scandinavia and soon found beautiful baby brands — and a huge opportunity.
We started in my living room with Hajdi.si, a premium boutique online store, then opened physical stores and showrooms in Celje and Ljubljana and expanded distribution across Slovenia and Croatia. Today, Hajdi.si is a team of 15 dedicated people.
03 · Social presence
Across every
conversation.
Instagram
account