Hajdi
Hajdi Korošec Jazbinšek in a pale blue ruffled blouse

Hajdi Korošec Jazbinšek

Lifestyle creator and entrepreneur

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Brands I’ve worked with

  • ABOUT YOU
  • Kérastase
  • L’Occitane
  • Levi’s
  • Volvo
  • Philips
  • Huawei
  • Coca-Cola
  • MSC Cruises
  • MOL
  • Sportvision
  • Svet Križarjenj
  • Ritz-Carlton
  • Spar Slovenija
  • MASS

About

Slovenia grew up
with my songs.

Portrait of Hajdi Korošec JazbinšekHajdi Korošec Jazbinšek as a child singer in the 1990s

In 1990, “Naš kuža” made me the country’s first child star, and my debut album sold more than 60,000 copies. Later I stepped away from music, studied and built my own business.

Today I’m a mother, an entrepreneur and a creator. Many people who sang along back then now follow my everyday life.

I know the brand side.

As the founder of Hajdi.si, I work on launches and campaigns every day. I know what a brand needs from a collaboration: a clear message, good timing and results you can measure.

Selected reelSound on

  • 60,000+

    copies of my debut album sold, certified diamond

  • Hajdi.si

    the premium baby boutique I founded and run

  • Femme Fatale

    of 2022, voted by readers and the jury of Obrazi and Avenija

Audience

Women in Slovenia,
25 to 54.

Four in five of my Instagram followers are women, and almost nine in ten live in Slovenia.

Instagram followers

57,095

+0.6% from 10/09/2026 to 09/10/2026

Gender

80.9%

of my followers are women

  • Women 80.9%
  • Men 19.1%

Age

87.6%

are between 25 and 54 years old

  • 13–170.3%
  • 18–244.4%
  • 25–3428.9%
  • 35–4438.3%
  • 45–5420.4%
  • 55–645.7%
  • 65+2.0%

Location

88.5%

live in Slovenia

  • Slovenia88.5%
  • Croatia1.8%
  • United States0.6%
  • Austria0.5%
  • Germany0.4%

Top cities: Ljubljana, Celje, Maribor

Instagram Insights for @hajdi_kj. Audience: 13 September 2026; follower count: 9 October 2026.

Top content

What my audience
watches.

My most-viewed reels, posts and stories from the past two years. Brand collaborations sit right among them.

Most viewed
402.8K
Each of the top nine
203.1K+
  1. 01

    402.8K views

    Pri sedeminštiridesetih imam v…

    • 3.7K likes
    • 157 comments
    Open the post on Instagram in a new tab.
  2. 02

    Collab with @palma_agencija

    264.9K viewsCollab

    Oglas | Prileteli smo v Rovanie…

    • 2.7K likes
    • 48 comments
    Open the post on Instagram in a new tab.
  3. 03

    243K views

    Dragi oči, danes praznuješ 75 let.

    • 2.4K likes
    • 27 comments
    Open the post on Instagram in a new tab.
  4. 04

    236.7K views

    Zadnje dni smo samo mi.

    • 1.1K likes
    • 23 comments
    Open the post on Instagram in a new tab.
  5. 05

    Collab with @bayer_zate

    219.9K viewsCollab

    Oglas | Že od nekdaj se soočam…

    • 206 likes
    • 9 comments
    Open the post on Instagram in a new tab.
  6. 06

    216.6K views

    Danes si dopolnil 12 let. Vse na…

    • 1.7K likes
    • 26 comments
    Open the post on Instagram in a new tab.
  7. 07

    213.4K views

    V enem trenutku sem mlada in p…

    • 1.3K likes
    • 39 comments
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  8. 08

    204.5K views

    Evan moj, danes je tvoj dan. Toč…

    • 1.8K likes
    • 37 comments
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  9. 09

    203.1K views

    Iz naših src, v vaša

    • 2.8K likes
    • 43 comments
    Open the post on Instagram in a new tab.

Views from Instagram Insights, 13 September 2026.

Follow @hajdi_kj

Portfolio

Discover
my style.

Photos and clips from my feed and my brand work, grouped by theme. This is how I shoot, style and tell a story.

  • Hajdi in a ruffled blue blouse and leather skirt
  • Hajdi in a camel knit set and long coat
  • Hajdi in a green top and houndstooth trousers
  • Hajdi in a burgundy leather set
  • Hajdi in a faux fur jacket and flared jeans
  • Hajdi in a red coat, corset top and combat boots
  • Hajdi in a blue shirt and white trousers on stone steps
  • Hajdi in a green velvet suit in a boutique
  • Hajdi in a denim jacket and slip dress
  • Hajdi in a grey suit with a burgundy tie
  • Hajdi in a denim maxi dress and suede boots
  • Hajdi in a burgundy dress, fur stole and knee boots
  • Hajdi in a burgundy jacket with a matching bag
  • Hajdi in a leopard coat with a green bag
  • Hajdi in a leather jacket and denim skirt
  • Hajdi in a grey sweater and brown boots at a café
  • Hajdi in a grey jacket and wide jeans by a window
  • Hajdi in a brown jacket by a fountain
  • Hajdi in a fez, blazer and lace slip dress
  • Hajdi in a grey faux fur coat in a car
  • Hajdi in a pink satin dress on stone steps
  • Hajdi in a pink satin dress on a terracotta terrace
  • Hajdi in a black corset dress with a Dolce & Gabbana clutch
  • Hajdi in a red plaid dress beside a Christmas tree
  • Hajdi in a white faux fur jacket
  • Hajdi in an off-the-shoulder knit in a studio
  • Hajdi in a tulle dress in a warm-toned studio
  • Hajdi in a blush tulle skirt
  • Hajdi in a blazer and leather shorts
  • Hajdi in a trench coat and white trousers
  • Hajdi in a taupe trouser suit reflected in a window
  • Hajdi in wide jeans against a blue wall
  • Hajdi in a satin top and cargo trousers
  • Hajdi in an argyle sweater and bomber jacket
  • Hajdi in a brown linen set
  • Hajdi in a navy sundress and white sunglasses
  • Hajdi in a white crochet dress
  • Hajdi in a white dress and nude heels on stone steps
  • Hajdi in a cream sweater and jeans on a wicker chair
  • Hajdi in an olive dress and silver heels
  • Hajdi in a cream bow blouse and leather pencil skirt
  • Hajdi in a black dress on old stone stairs
  • Hajdi in a cap, blazer and chunky sneakers
  • Hajdi in a fedora, trench coat and white sneakers

  • Hajdi with Lancôme lipstick from the Emily in Paris collection

    Lancôme

  • Afrodita self-tanning lotion on the beach

    Afrodita

  • Hajdi with L’Occitane almond oil in a meadow

    L’Occitane

  • Hajdi surrounded by beauty and fragrance gifts
  • Hajdi applying make-up
  • Hajdi spraying perfume
  • Hajdi holding a perfume bottle on the beach
  • Hajdi during a skin treatment at a clinic
  • Hajdi in hair rollers before a TV appearance
  • Hajdi in a bathrobe and towel in a hotel room

  • Hajdi aboard MSC Seaside

    MSC Cruises

  • Hajdi on the top deck of a Celebrity Cruises ship

    Celebrity Cruises

  • Hajdi on the deck of a Costa cruise ship

    Costa Cruises

  • Hajdi in a black dress beneath a Costa ship funnel

    Costa Cruises

  • Hajdi and her sons in Costa caps on deck

    Costa Cruises

  • Hajdi flipping her hair in an infinity pool
  • Hajdi above the blue domes of Santorini
  • Hajdi in a temple doorway at Angkor Wat
  • Hajdi in a yellow dress in a ship’s panoramic lounge
  • Hajdi in a whirlpool bath with a sea view
  • Hajdi on a rooftop above Shanghai at night
  • Hajdi in a white swimsuit on a tropical beach
  • Hajdi relaxing on a lounger at a tropical resort
  • Hajdi smelling flowers in a tropical garden
  • Hajdi in a straw hat by the sea
  • Hajdi climbing from the sea onto a boat
  • Hajdi in a red bikini on a speedboat
  • Hajdi in a brown bikini on a sailing boat
  • Hajdi on the bow of a catamaran
  • Hajdi in a metallic bikini on a boat
  • Hajdi in a bikini on a seaside terrace
  • Hajdi on a resort balcony above the pools
  • Hajdi with a lemon by a hotel pool
  • Hajdi walking along the shore in a white swimsuit
  • Hajdi in a captain’s uniform on a cruise ship deck
  • Hajdi in a flight attendant uniform beside a plane
  • Hajdi at an airport with an orange travel bag
  • Hajdi with raised arms facing the Alps
  • Hajdi looking over a city from a skyscraper
  • Hajdi by a marina at night
  • Hajdi on Hanoi’s train street
  • Hajdi beside a poster in Hanoi
  • Hajdi walking down a street in Hanoi
  • Hajdi pouring tea with a woman in traditional dress
  • Hajdi on a cabin balcony at sea
  • Hajdi at a ship’s rail above the wake
  • Hajdi on deck at night with a cruise ship behind
  • Hajdi on a ship’s promenade deck
  • Hajdi in a white dress in a ship lounge
  • Hajdi in a strapless dress on a ship’s deck
  • Hajdi and her husband at a 1920s-themed party on a cruise
  • Hajdi and her husband on deck at sunset
  • Hajdi and her husband on a Greek island coast
  • Hajdi with a ship’s captain
  • Hajdi in a ship’s atrium beside a flower installation
  • Hajdi in a wicker chair on a hotel terrace
  • Hajdi in a sun hat at a Mediterranean doorway
  • Hajdi on a seaside terrace, in black and white
  • Hajdi relaxing by the sea in a cream tracksuit
  • Hajdi by the sea in a cream sweater and leggings
  • Hajdi with sparkling wine in a hotel room

  • Hajdi among baby products in the Hajdi.si boutique

    Hajdi.si

  • The Hajdi.si boutique window with a vintage pedal car

    Hajdi.si

  • Hajdi with her husband and sons at a festive family shoot
  • Hajdi with her sons in matching knitwear
  • Hajdi and her husband toasting with champagne
  • Hajdi and her son with a falcon in the desert
  • Hajdi and her family in front of a palace in Cambodia
  • Hajdi and her family dressed as cabin crew on a plane
  • Hajdi and her family on a road trip
  • Hajdi’s sons at an ancient amphitheatre by the sea
  • Hajdi and her husband in a summer meadow
  • Hajdi and her husband in front of a wooden door

  • Schweppes

  • Hajdi with Spar Online shopping bags

    Spar

  • Hajdi with a Milka bar on an alpine pasture

    Milka

  • Hajdi and her husband enjoying drinks
  • Hajdi at a festive table with sparkling muscat

  • Hajdi with a Huawei laptop and phone

    Huawei

  • Hajdi working on a Huawei laptop

    Huawei

  • Hajdi with a Volvo XC90 at the airport

    Volvo

  • Hajdi in a black jumpsuit beside a car
  • Hajdi touching up her lipstick in a car
  • Hajdi in the open-plan living room of her home
  • Hajdi at home with a reed diffuser
  • Hajdi working on a laptop by the pool
  • Hajdi working on a tablet in a café

  • Hajdi at an H&M event with red roses

    H&M

  • Hajdi at an Afrodita event in a grey satin dress

    Afrodita

  • Hajdi at a Galerija Emporium event in a brown leather dress

    Galerija Emporium

  • Hajdi at the Femme Fatale awards in a cream cut-out suit
  • Hajdi singing on a TV stage
  • Hajdi performing on stage in a white dress
  • Hajdi at a beach party in Ibiza
  • Hajdi and her husband at a gala evening
  • Hajdi and her husband dressed up for an evening event
  • Hajdi at a Christmas event in a plaid dress

Formats

Let’s find
the right format.

Every collaboration starts with your goal. We agree on deliverables, timing, reporting, exclusivity and usage rights before we begin.

  • Instagram stories

    Personal recommendations and product demos, with a link that gives people a clear next step.

  • Reels

    Short videos built around one idea, with your brand woven into the story.

  • Live shopping and events

    Live product shows, launches and events, covered as they happen.

  • Long-term partnerships

    An ongoing presence that makes your brand part of my everyday life.

Press

A familiar face
in the press.

From my first hit in 1990 to building my own business, Slovenian magazines and newspapers have followed my story. That recognition comes with every collaboration.

  • Hajdi on the cover of ONA
    ONA
  • Hajdi on the cover of Nedeljske novice
    Nedeljske novice
  • Hajdi and her sons on the cover of Zarja Jana
    Zarja Jana
  • Hajdi and her family on the cover of Lady
    Lady
  • A newspaper interview with Hajdi
    Interview

Award

Femme Fatale
of 2022.

Readers and the jury of Obrazi and Avenija magazines voted me Femme Fatale of 2022.

Hajdi holding the Femme Fatale 2022 trophy
Hajdi and her husband at the Femme Fatale 2022 awards
Hajdi on stage at the Femme Fatale 2022 awards
Hajdi in a green floral maxi dress